About Us
In 1910, Alta Goldberg opened a small florist shop on Montreal’s St. Laurent Blvd. The store took its name from the street, commonly referred to as “The Main.” Though a lot has changed from Main Florist’s humble beginnings, some things still remain the same. Personalized service, creativity, innovation and an unwavering commitment to quality were the cornerstones laid by Alta. Four generations later, great-grandson Louis Goldberg still adheres to these cornerstones of success…albeit with a modern twist that employs the latest technology.
As North America’s oldest florist still run by the same founding family, Louis Goldberg is keenly aware of his family’s long, proud tradition. “I feel an extra responsibility to our customers and our family. It’s not just about success. It’s about remaining loyal to the traditions that our customers expect in times that are rapidly changing.”
At Main Florist some things will never change, even if the way of doing them does.
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